NACE Starleague Sees Sponsorship Growth
NACE seeks to build new partnerships through NACE Starleague, an ongoing partnership with CSL Esports, Nerd Street Gamers, and Mainline.
KANSAS CITY, MO (October 22, 2021)– The National Association of Collegiate Esports (NACE) is proud to announce that a number of sponsors have been brought in due to NACE Starleague, a partnership between NACE, CSL Esports, Nerd Street Gamers, and Mainline. The one-year partnership was announced in July 2021 and has brought in sponsorships related to coaching, gaming peripherals, cancer research, and other industries.
With over 489 competing teams and over 10,000 student-athletes, NACE Starleague’s inaugural season has provided competition to NACE Members and Affiliates across North America for the past seven weeks. With operations support from CSL Esports and broadcast support from Nerd Street Gamers, NACE Starleague is hosting competition in five league titles and six circuit and tournament titles across three divisions of play.
The following partners have recently been added to NACE Starleague’s growing list of sponsors: CORSAIR, GUNNAR Optiks, the Leukemia & Lymphoma Society, Monster Energy, and Future. These partners are intended to work through NACE Starleague to offer discounts and giveaways for NACE Starleague athletes, advertise and bring awareness to their missions through broadcasts, and provide value to NACE Starleague participants in and out of the virtual arena of esports.
Working in conjunction with other NACE Starleague partners, The National Association of Collegiate Esports is focused on the competitive value that these partnerships can provide NACE Members and Affiliates.
“We’ve seen a tremendous response from brands and agencies to the NACE Starleague. Capitalizing on this energy is essential to the work we do on behalf of our members. This momentum also provides the necessary support in making NACE the most valuable association in collegiate esports for our programs and their athletes,” said NACE Executive Director Michael Brooks.
Brooks is confident that forming partnerships with industry-leading groups and companies will strengthen the esports space as a whole. “The success that NACE has seen is built upon partnerships, whether it be with our members, technology providers, organizers, or students. Partnerships are in our DNA and it will continue to be our philosophy to establish them as we move forward.”
The National Association of Collegiate Esports (NACE) is a nonprofit membership association organized by and on behalf of member institutions and is the largest association of college esports in North America. Together, NACE members are developing the structure and tools needed to advance collegiate esports in the varsity space. NACE colleges and universities collaborate to lay the groundwork in areas such as: eligibility, path to graduation, competition and scholarships. NACE represents the majority of varsity programs across North America.